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Blog Title 06

24/12/18|

Zara is a Spanish Retailer known for its fast fashion business model that is unique among its peers. Unlike peers, Zara has adopted vertical integration as its business strategy. This means that while competitors tend to outsource majority of their operations to specialists, Zara owns a large part of its manufacturing and also its stores. This allows Zara to do many things differently. For example, it is able to offer a product within 25 days of it being designed, while the industry average is 6 to 9 months. It is able to sell 90% of its inventory  at 85% of the [...]

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