Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It is able to sell 90% of its inventory  at 85% of the full ticket price compared to an industry average of 80% of inventory at 60% of full ticket price. All this and much more has led to an unassailable industry position for Zara. What is very interesting to me at FastUp is the operational result of Zara pursuing it's strategy and why it's industry position is unassailable. If you look under the covers, Zara's operational strategy is all about responding to market trends quickly.